Scenario Challenges

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Adopt the Buyer’s Perspective

Executives Want Business Conversations, Not Product Conversations

The Initial Meeting

Are You Ready for the CFO’s World?

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Adopt the Buyer’s Perspective

Your Credibility Is Established in the First Minutes


The Critical First Five Minutes


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Adopt the Buyer’s Perspective

Seeing the World Through Your Executive Customer’s Eyes


Meeting the CxO


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Adopt the Buyer’s Perspective

Focus on Business Needs Driving Investment, Not Product Features

Conversation with the CxO


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