Microlearning Modules

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Adopt the Buyer’s Perspective

Executives Want Business Conversations, Not Product Conversations

The Initial Meeting

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Adopt the Buyer’s Perspective

Your Credibility Is Established in the First Minutes


The Critical First Five Minutes
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Adopt the Buyer’s Perspective

Seeing the World Through Your Executive Customer’s Eyes


Meeting the CxO
Unavailable in this example

Adopt the Buyer’s Perspective

Focus on Business Needs Driving Investment, Not Product Features

Conversation with the CxO

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