Microlearning Modules
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Adopt the Buyer’s Perspective
Executives Want Business Conversations, Not Product Conversations
The Initial Meeting
Adopt the Buyer’s Perspective
Your Credibility Is Established in the First Minutes
The Critical First Five Minutes
Unavailable in this example
Adopt the Buyer’s Perspective
Seeing the World Through Your Executive Customer’s Eyes
Meeting the CxO
Unavailable in this example
Adopt the Buyer’s Perspective
Focus on Business Needs Driving Investment, Not Product Features
Conversation with the CxO
Unavailable in this example