Boost Your Sales Enablement with the Power of Podcasting

Tired of the same old training methods?

Struggling to keep your sales teams engaged and up to date in a noisy digital world?

Imagine if you could turn your last webinar into a snappy podcast

Why launch a Podcast?

Podcasts are a fantastic tool for connecting with and building trust among your audience.
Think of it as having a direct line to your audience’s ears, where you can share insights, tell compelling stories, and create lasting connections.
Plus, it’s a fun and creative way to bring your message to life.

Podcasts are great for internal knowledge sharing. Learning from other’s wins and experiences is critical for driving continuous success and ensuring business continuity. For example, your sales team can share challenges and learnings from their latest won or lost deals with the rest of the sales organization. 

Create Personal Connections

Podcasts are incredibly effective at keeping listeners engaged.
The true power of podcasting lies in the intimate connection it facilitates.
By sharing personal stories, experiences, and opinions, you create relatable and engaging content for your audience.

Maintain Attention

In today’s fast-paced, noisy digital world, capturing and maintaining your audience’s attention is a significant challenge.
Podcasts offer a unique solution. Listeners can tune in while commuting, working, exercising, or even doing household chores, seamlessly integrating your content into their daily routines.

Reach Niche Audiences

Podcasts are an excellent medium for targeting niche audiences with specific interests and roles.
This focused approach enables you to tailor your content to address the unique needs, interests, and pain points of your audience, resulting in a more significant impact and stronger connection.

Engagement

Because podcasts are so convenient, they have much better engagement and listenership than other internal communications mediums. 
While many forms of internal communication have employee engagement rates below 20%, internal podcasts have a much bigger potential. The average podcast episode has an 80-90% listen-through rate.

Podcast Production Options

When it comes to podcast production, there are several options available:

Collaborating with Presenters: Working closely with presenters to create fresh and engaging content specifically for the podcast.
Leveraging Zoom Meetings: Converting existing Zoom meetings or presentations into podcast episodes, repurposing valuable discussions.
Utilizing Existing Decks or Documentation: Crafting podcasts based on current slide decks, documents, or other relevant materials.

Our Unique Value

Engaging Podcasts

We excel in creating podcasts that captivate audiences and leave a lasting impression.

Comprehensive Production Service

From concept to completion, we provide a seamless production service that brings your ideas to life with unmatched quality and professionalism.

Experienced Audio Storytellers

Led by professionals with extensive experience in audio storytelling, we ensure your message is effectively crafted and resonates with listeners.


A Current Production

Listen to Smith & Sheridan on Biotech

Scroll to Top