Tired of the same old training methods?
Struggling to keep your sales teams engaged in a noisy digital world?
“Moving to a podcast format and reducing our email deluge is awesome. Makes for more productive commuting too.“
Enterprise AE
Why launch a Podcast?
Podcasts are a fantastic tool for connecting with and building trust among your audience where you can share insights, tell compelling stories, and create lasting connections.
Plus, itβs a fun and creative way to bring your message to life.
The Power of Storytelling
Immersive Storytelling
Unlike standard training, which often relies on data, statistics, and bullet points, storytelling taps into the audience’s emotions and imagination.
Stories are far more memorable than data points. They appeal to our senses and our emotions, not only drawing our attention, but also leaving an impact on us, creating positive learning outcomes.
Great stories about sales should be the heart and soul of good sales training. Facts, figures, acronyms, and cold hard data do not often inspire, neither do they light a fire in the individual, stories do. Stories of orders won and lost, how growth was found, how market share was gained, these inspire and enthuse.
The Power of Podcasts
Create Personal Connections
Hearing directly from peers creates a personal connection, making it easier for listeners to empathize with the challenges and successes being described.
Maintain Attention
In today’s fast-paced, noisy digital world, capturing and maintaining your audience’s attention is a significant challenge.
Podcasts offer a unique solution. Listeners can tune in while commuting, working, exercising, or even doing household chores, seamlessly integrating your content into their daily routines.
There is no limit to what you can put in a podcast.
Engagement
Podcasts are convenient.
While many forms of internal communication have employee engagement rates below 20%. The average podcast episode has an 80-90% listen-through rate.
Presentations, documents, and other relevant materials can be transformed into dynamic and engaging narratives as a podcast.
Podcast Uses
π§ Win/Loss Reports: Complex insights, such as why a deal was won or lost, can be explained in detail with insights that can be applied in the future.
π§ Sales Scripts: Demonstrate how a script should be delivered, including pacing, inflection, and emphasis, which are difficult to convey in text alone.
π§ Whitepapers: Podcasts allow for a more narrative-driven presentation, where complex ideas can be explained through storytelling, interviews, or discussions.
π§ Competitive Battlecards: Complex competitive points can be broken down and explained in detail, offering context and clarity that may be harder to convey in a static document. They can include real-time discussions about how to handle specific competitive scenarios, providing a richer learning experience.
π§ Demonstrations and Simulations: Podcasts can feature mock sales calls or role-playing exercises that show how to effectively use their resources in practice, giving salespeople a better sense of how to apply these insights in real-world situations.