Do you struggle to engage your sales teams with training?
Do you struggle to engage your sales teams with training?
The reality is many sales reps see training as a time-consuming distraction from hitting their numbers.
If past sessions pulled them away from their busy schedules and haven’t offered tangible, role-specific value, actionable insights, it’s no wonder they’re reluctant to engage.
But effective sales enablement training doesn’t have to be a burden. Here’s how to turn that around:
👍 Make it Relevant: Align training content directly with current deals, product knowledge, or buyer behaviours to ensure immediate application in the field.
👍 Make it Flexible, Not Disruptive: Offer short, focused modules that reps can complete without stepping away from revenue-generating activities.
👍 Make it Accessible: Allow sales reps to access valuable content on the go—whether they’re commuting or taking a break—without disrupting their workflow.
👍 Empower Choice: Consider offering some non-mandatory sessions, allowing reps to opt-in based on their needs and goals.
When sales reps see how training boosts their performance, engagement will follow.
Want to learn how to revamp your sales enablement program for maximum impact? Let’s connect and explore how we can increase training adoption and drive results.