Author name: ian

In today’s competitive landscape, sales enablement must evolve from a reactive function to a strategic, proactive driver of revenue growth. Traditional approaches often leave internal teams overextended, resulting in prolonged ramp times and inefficient training that directly impacts your bottom line. By engaging fractional specialists, companies have reported: ✔️ Accelerated Onboarding: New reps become productive […]

Your sales enablement team is overwhelmed. And guess what? Hiring more full-time staff won’t fix the problem. I’ve seen it happen over and over. Companies react to gaps in enablement by stretching their existing team too thin or pulling in generalists who “kinda” know enablement. The result? ❌ Training that doesn’t stick. Reps forget 80%

Traditional click-through courses, static scenarios, and multiple-choice assessments are no longer enough. The rise of AI is changing everything. Companies like Articulate are using AI to generate courses at scale, but the result? More of the same. And now learners can now use AI to take courses for them! Totally removing engagement and retention. So,

You’ve just wrapped up an incredible Sales Kickoff (SKO). The energy was high, the sessions were packed with insights, and your sales team left feeling inspired. But here’s the harsh reality: if you don’t reinforce the key messages and training, 70% of that investment will vanish in a matter of weeks. Why? The Forgetting Curve.

Sales training doesn’t fail, our approach to it does. The real problem isn’t content, it’s the design.Most training focuses on delivering information, not ensuring retention. Here’s the challenge:• Sales reps are constantly pulled in multiple directions.• The pressure to hit targets outweighs long-term learning.• If training isn’t engaging and practical, it’s forgotten. What’s the solution?1.   Microlearning:

Here’s the hard truth: Sales teams are forgetting 70% of what they learn within a week. In today’s lightning-fast sales world, that’s a recipe for disaster. The Challenge:Traditional sales training models aren’t designed for modern teams. Content is forgotten quickly, and skills fade without reinforcement. In today’s sales environment, this simply isn’t good enough. The

Sales enablement teams face a unique challenge: Training sales reps effectively while keeping them engaged, focused, and ready to perform. Here are some of the ways to transform your sales training strategy. 1. Solve the Knowledge Retention Problem: The forgetting curve is real. Sales reps forget 70% of training content within 24 hours if it’s

What if I told you that the real magic of SKO happens long before the big day? As someone who’s journeyed from lifelong learning enthusiast to sales enablement pro, I’ve seen too many SKOs fall flat—not because of what happens during the event, but because of what doesn’t happen before it. For years, I believed

Years ago, I watched a team walk into an SKO completely cold—no pre-work, no preparation. While the content was solid, engagement and retention were a struggle. The missing piece? A foundation that primes participants before the event. This experience cemented my belief in the power of preparation, especially using podcasts. The stats back it up:

I’ve long believed that jamming too much information into training sessions only creates a “firehose” effect, leaving reps overwhelmed and retention minimal. Here’s the reality: People don’t learn best from crammed sessions. And yet, this approach persists! After years in sales enablement, I know first-hand that when we break down complex skills into manageable, spaced