Your Sales Kickoff Could Be a $500K Flop. Here’s Why.
You’ve just wrapped up an incredible Sales Kickoff (SKO). The energy was high, the sessions were packed with insights, and your sales team left feeling inspired.
But here’s the harsh reality: if you don’t reinforce the key messages and training, 70% of that investment will vanish in a matter of weeks.
Why? The Forgetting Curve. Without consistent reinforcement, your team’s ability to retain and apply the knowledge from SKO drops dramatically, leaving much of your investment on the table.
Let’s put this into perspective.
An average SKO costs $2,500–$5,000 per attendee (Highspot). For a team of 100, that’s up to $500,000. If 70% is forgotten, that’s $350,000 lost!
Think about it: you’re spending half a million dollars for just a few weeks of motivation. What if you could stretch the impact across an entire year?
Here’s the solution:
SKO isn’t a one-and-done event. It’s the beginning of a journey. Post-event reinforcement, through bite-sized learning, spaced repetition, and ongoing resources, can ensure your team retains, applies, and maximizes the knowledge shared at the kickoff.
This isn’t just about ROI. It’s about giving your team the tools they need to succeed, long after the confetti falls.
So ask yourself:
👉 What systems are in place to keep the momentum from SKO alive?
👉 Are you reinforcing your training through accessible, engaging formats like microlearning or podcasts?
Your SKO deserves more than to be forgotten. Let’s turn short-term excitement into long-term results.
How does your company reinforce learning after SKO? I’d love to hear your strategies.