Why do sales reps forget 70% of training within days?
Sales training doesn’t fail, our approach to it does.
The real problem isn’t content, it’s the design.
Most training focuses on delivering information, not ensuring retention.
Here’s the challenge:
• Sales reps are constantly pulled in multiple directions.
• The pressure to hit targets outweighs long-term learning.
• If training isn’t engaging and practical, it’s forgotten.
What’s the solution?
1. Microlearning: Bite-sized, actionable lessons fit into busy schedules.
2. Spaced Repetition: Revisiting key concepts over time solidifies knowledge.
3. Interactive Scenarios: Real-world simulations make learning memorable.
4. Digital Nudges: Regular reminders bring training back to top of mind.
It’s not about teaching more, it’s about teaching better.
When we prioritize how reps learn over how much we teach, results follow.
Sales reps retain more, perform better, and drive higher revenue.
What’s your take?
How do you ensure your sales teams don’t just learn, but remember?