The Road to SKO.
SKO preparation season is here, and it’s time to rethink how we approach this pivotal event.
After years in sales enablement, I’ve seen first-hand that a great keynote or product training isn’t enough to drive lasting change.
The real magic lies in the “SKO Echo”, the ripple effect that transforms a single event into lasting behaviour change.
Here’s what nobody tells you:
🎯 Day-of engagement isn’t your biggest challenge
🧠 Information retention peaks at 24 hours post-event
💫 The most successful sales teams treat SKO as a catalyst, not a destination
I discovered this the hard way. At my first SKO we packed months of content into three days. The result? Information overload and minimal lasting impact.
But what if we could extend the SKO experience through bite-sized, on-demand learning that sales reps actually want to consume?
Enter the power of strategic content delivery:
🎧 Pre-SKO: Build anticipation with insider leadership previews
🎯 Post-SKO: Reinforce key skills through stories that stick
Think Netflix for your sales playbook – available anytime, anywhere.
Ready to transform your 2025 SKO from a one-time event into a continuous learning journey? Let’s chat about making your next sales kickoff unforgettable – for all the right reasons.