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If your sales enablement program is the engine, your managers are the gearbox that actually transmits the power to the reps. Without them being engaged, equipped, and motivated, the power of enablement never reaches the road. Gallup’s research is clear: 70% of team engagement is determined by the manager. This means the success of your […]

The sales profession has undergone remarkable transformations, from full-cycle roles managing every stage of the buyer journey to highly specialized functions shaped by technology and buyer expectations. But what comes next? Sales, especially tech sales have evolved into roles requiring deep technical expertise and business acumen. Today’s tech salespeople are not just closers, they’re trusted

For years, battlecards have been a staple in sales enablement. ⚔️ Compare features.⚔️ Land a jab at the competition.⚔️ Win the deal. But here’s the thing,In today’s complex, high-stakes B2B environment, most buyers aren’t choosing between vendors.They’re choosing whether to act at all. And your biggest competitor?The status quo. Battlecards were built for head-to-head fights.But the

In today’s competitive landscape, sales enablement must evolve from a reactive function to a strategic, proactive driver of revenue growth. Traditional approaches often leave internal teams overextended, resulting in prolonged ramp times and inefficient training that directly impacts your bottom line. By engaging fractional specialists, companies have reported: ✔️ Accelerated Onboarding: New reps become productive

Your sales enablement team is overwhelmed. And guess what? Hiring more full-time staff won’t fix the problem. I’ve seen it happen over and over. Companies react to gaps in enablement by stretching their existing team too thin or pulling in generalists who “kinda” know enablement. The result? ❌ Training that doesn’t stick. Reps forget 80%

Traditional click-through courses, static scenarios, and multiple-choice assessments are no longer enough. The rise of AI is changing everything. Companies like Articulate are using AI to generate courses at scale, but the result? More of the same. And now learners can now use AI to take courses for them! Totally removing engagement and retention. So,

You’ve just wrapped up an incredible Sales Kickoff (SKO). The energy was high, the sessions were packed with insights, and your sales team left feeling inspired. But here’s the harsh reality: if you don’t reinforce the key messages and training, 70% of that investment will vanish in a matter of weeks. Why? The Forgetting Curve.

Sales training doesn’t fail, our approach to it does. The real problem isn’t content, it’s the design.Most training focuses on delivering information, not ensuring retention. Here’s the challenge:• Sales reps are constantly pulled in multiple directions.• The pressure to hit targets outweighs long-term learning.• If training isn’t engaging and practical, it’s forgotten. What’s the solution?1.   Microlearning:

Here’s the hard truth: Sales teams are forgetting 70% of what they learn within a week. In today’s lightning-fast sales world, that’s a recipe for disaster. The Challenge:Traditional sales training models aren’t designed for modern teams. Content is forgotten quickly, and skills fade without reinforcement. In today’s sales environment, this simply isn’t good enough. The

Sales enablement teams face a unique challenge: Training sales reps effectively while keeping them engaged, focused, and ready to perform. Here are some of the ways to transform your sales training strategy. 1. Solve the Knowledge Retention Problem: The forgetting curve is real. Sales reps forget 70% of training content within 24 hours if it’s