Author name: ian

What if I told you that the real magic of SKO happens long before the big day? As someone who’s journeyed from lifelong learning enthusiast to sales enablement pro, I’ve seen too many SKOs fall flat—not because of what happens during the event, but because of what doesn’t happen before it. For years, I believed […]

Years ago, I watched a team walk into an SKO completely cold—no pre-work, no preparation. While the content was solid, engagement and retention were a struggle. The missing piece? A foundation that primes participants before the event. This experience cemented my belief in the power of preparation, especially using podcasts. The stats back it up:

I’ve long believed that jamming too much information into training sessions only creates a “firehose” effect, leaving reps overwhelmed and retention minimal. Here’s the reality: People don’t learn best from crammed sessions. And yet, this approach persists! After years in sales enablement, I know first-hand that when we break down complex skills into manageable, spaced

SKO preparation season is here, and it’s time to rethink how we approach this pivotal event. After years in sales enablement, I’ve seen first-hand that a great keynote or product training isn’t enough to drive lasting change. The real magic lies in the “SKO Echo”, the ripple effect that transforms a single event into lasting

With over 60% of global web traffic coming from mobile devices, mobile learning is more relevant than ever. When combined with podcasts, it becomes a game-changing tool for sales enablement. Mobile learning offers flexibility and fits seamlessly into the fast-paced world of sales. Podcasts complement this by delivering convenient, on-the-go learning during commutes, workouts, or

Win reports, battle cards, pitch decks; they’re packed with insights that could drive your team’s success. but how often are these resources actually shared with your team in a way that sticks? Imagine repurposing this content into short, on-the-go podcast episodes for your sales teams. Whether they’re driving to a meeting or hitting the gym,

Many of us focus on the training event itself, but did you know that up to 25% of truly impactful training can be traced to work done BEFORE the event even begins? Spaced repetition isn’t just about post-training reinforcement – it’s about preparation too. Here’s why pre-work matters: 1️. Boosts engagement and motivation2️. Activates prior

According to the GTM Training Impact Survey from Replicate Labs, the training modalities most used by enablement are the ones deemed least effective by reps. It’s time to consider other options. Podcasts can be a powerful tool to address the shortcomings of traditional training modalities and provide a more effective learning experience for sales reps.

In today’s fast-paced world, continuous learning is more critical than ever. We often hear about the 70:20:10 model, where 70% of learning is experiential, 20% social, and 10% formal. How can podcasts fit into this model? Podcasts offer a unique blend of convenience and depth. Whether for on-the-go insights, peer-to-peer knowledge sharing, or a fresh

Do you struggle to engage your sales teams with training? The reality is many sales reps see training as a time-consuming distraction from hitting their numbers.If past sessions pulled them away from their busy schedules and haven’t offered tangible, role-specific value, actionable insights, it’s no wonder they’re reluctant to engage. But effective sales enablement training